YA Website

I'm posting twice on the same subject, so you know I'm serious.
An oft-cited maxim is that you're either part of the problem or you're part of the solution. I've never been a fan of these kind of polarizing statements because they promote the kind of "Us vs Them" mentality that leads to unpleasant things like College football fans, Political protesters, and suicide bombers.
However.
The idea is not totally without merit, and there is a yawning gulf between the Young American's internet potential and its' actual online achievements.
It is my intention to clearly outline my proposal for the Young Americans digital experience, with the clear understanding that in this instance, those with the power to change things are a decidedly different subset than those with the desire to change things.

1. Fix the YA website.

The YA Website is a perfect online representation of the YA Warehouse. The comparison is both unflattering and instructive: it exists as an outmoded, cumbersome, and generally embarrassing front for what is in reality an international non-profit entity. Someone's "best efforts" aren't commendable just because their services come cheaply, and even improved aesthetics and design principles won't fix the site's architecture problems.
The front page should load quickly and act as nothing more than a hub to other places. Send convention show clients to a place where they can look at publicity photos, short performance clips, and see a list of the groups long and storied success as entertainment for corporate events. Keep it simple and quick, and let your corporate clients know that hiring you puts them in the esteemed company of some of top corporations in the world (Coke, IBM, Dodge, etc.)
The Outreach section should be subdivided into specific sections for teachers and students. A simple feedback section will ensure a constant string of positive testimonials, (with incorporated editorial control of course,) and the site needs a much, much more efficient submission medium for photo submission other than email.

More to come if I still care later.