Everyone's favorite misanthropic organization, PETA, recently released a Cooking Mama ripoff, ostensibly to protest of the original game's inclusion of delicious, nutritious food. Since most of the dishes in Cooking Mama are traditional Japanese fare, PETA might actually be protesting Japanese culture here; the distinction is unclear. In any case, they've actually managed to improve the game a bit, and I doubt even PETA cares enough about real animals to not enjoy savagely eviscerating their respective digital avatars. While the cartoonish supervillainy inherent in PETA's typical list of suggested environmental improvements ranges from eliminating millions of jobs to displacing thousands of homeowners, I draw the line at the ham-handed inference that murdering something in a video game should make me feel the least bit guilty, (unless you count the Weighted Companion Cube.)
I suppose one could take this whole thing as a sign of our larger success as a species. The rationalization process for PETA's existence starts with the idea that humans are so well adapted for survival that we have to engage in self-sabotage just to keep our numbers down. Follow that line of thinking through to its' logical conclusion and you end up with PETA. The E in PETA is supposed to stand for Ethical, (which is as hilariously subjective as the M in FEMA,) a term that PETA has broadened to include the promotion of under-aged drinking on college campuses in an apparent effort to reduce dairy consumption. That's right, PETA hates milk enough to suggest Milwaukee's Best as a suitable replacement for enjoying your Captain Crunch. PETA's been working overtime paving the road to hell of late, but I can't imagine the "Got Beer" campaign was all that well-intentioned. I know half a dozen hot girls who can stand to drink Silk, and seem no worse for the wear. Put a beer in their hands, and suddenly they're dry humping the fridge door. Subtlety, it seems, doesn't evoke enough outrage. Like most organizations whose membership numbers less than the distinct subset "people who went to see Meet Joe Black," the disdainful public perception of PETA is eerily accurate. In an ironic twist, Shithouse Squirrels everywhere locked arms in protest.
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